YouTube Unveils Plans For Subscription Service Dubbed YouTube Red

YouTube’s Chief Business Officer Robert Kyncl just unveiled YouTube Red, a $9.99 a month service ($12.99 for iOS devices) that will give subscribers ad-free access to YouTube’s videos, games and music — and enable them to download content to use offline for 30 days. This is in addition to its ad-supported free YouTube service.

Beginning next year the package also will include original programming from some of YouTube’s more popular content providers including Maker Studios, Skybound Entertainment, Fine Brothers Entertainment, and Alpine Labs.

Beginning on Wednesday, October 28, 2015, U.S. subscribers can access the content on any device. In addition to the Google unit’s YouTube and Gaming apps, it plans to introduce a YouTube Music app that will complement the company’s Google Play Music subscription service.

The company plans to expand YouTube Red to other countries next year. Google won’t disclose deal terms with content creators, but says that it is “paying out the majority of revenue to our partners.”

YouTube says it has more than 1 billion users. On mobile devices alone it reaches more 18-to-34 year olds and 18-to-49 year olds than any U.S. cable network. People upload about 400 hours of video content to YouTube every minute.

For more information, read Amanda N'Duka's article in Deadline by clicking here.

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