Sunday, August 31, 2014

Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or (888) 624-HOLA or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo*  showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge 
of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.

Application for regional memberships accepted by telephone order only. Call HOLA toll free at (888) 524-HOLA or (888) 524-4652. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word 
document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA


Frequently Asked Questions

Is HOLA an agency or management company?
No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

Does one have to audition for HOLA?
No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

I am a new actor. Does HOLA apply to me and how so? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)
HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

Do I have to speak Spanish (or Portuguese) to be an HOLA member?
No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

What kind of casting notices do you receive?
HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

I have signed representation. Would that be in conflict with HOLA?
No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

If I book a job through HOLA, do I owe you a commission?
No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

I am in the process of getting my citizenship. Could I still join HOLA?
Yes. As long as you can legally work in the U.S., you can join HOLA.

Does HOLA have a social media presence?
Yes. We are on FacebookTwitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

What if I am not an actor but I like what you do?
You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or a Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

 is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.

Thursday, August 28, 2014


Below is a list of new (and returning) HOLA members who joined between July 1, 2014 and August 31, 2014. (Note that "returning members" refer to those members who have returned to HOLA after having their memberships expire for some time and do not  include renewing members.)

Top right, left to right: Rafael Beato, Gina Blasi; second row, left to right: Danny BorbónHoward Colladothird row, left to right: Athenas DuchéLiz Figueroafourth row, left to right: Francisco HuergoWendy Lechugafifth row, left to right:  Emm LópezGina Marín; sixth row, left to rightDiana PouJosé Sepúlveda; bottom row:  Blanca Vivancos.

Not shown: Christopher Morriss, Linda Viruet.


HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

José Roldán, Jr., shown at right, will be performing his award-winning, self-penned solo show Father Forgive Them For I Have Sinned (directed by Dante Albertie) in September at the world famous Nuyorican Poets' Café in Manhattan's Loísaida neighborhood. For more information, click here.

Flor Bromley booked a role in the play Federico García Lorca vuelve a nacer (based on the works of Federico García Lorca). Produced by United Productions, it will be presented as part of the eARTh Theatre Festival/Lorca Al Desnudo II, scheduled to take place at the Roy Arias Theaters in the theater district of midtown Manhattan in New York this upcoming winter. For more information on the festival, click here.

Roberto Sanábriashown at left, was interviewed and profiled by Univision Nueva York, where he spoke about a World Cup-themed public service announcement (PSA) he booked regarding the dangers of jaywalking after he read the casting notice in HOLA's daily e-mail announcements it sends to its members and self-submitting. To see the profile/interview, which is in Spanish, click here.

Rénoly Santiago nabbed a role in two episodes of the upcoming HBO miniseries "Crime".

Manuel Morán and Jesús E. Martínez star, alongside Mario Mattei and Indra Palomo, in Los títeres de cachiporra/The Billy-Club Puppets. Written by Federico García Lorca and directed by Morán, the Teatro SEA production will open the 2014-2015 season in September at SEA's namesake theater located in the Clemente Soto Vélez Cultural and Educational Center (home to HOLA), located in Manhattan's Loísaida neighborhood. It will then travel to Montevideo, Uruguay in October where it will be presented at the tenth annual International Puppet Theater of Uruguay. For more information, click here.

Baires Entertainment will present the Gabriel Campana play My Way. Based on the life of the late Argentine media personality Ricardo Fort, it is directed by Rubén Darío Cruz II and stars Tony Rodríguez in the lead role. The play also stars Juan Villarreal, Claudio Weisz, 2014 HOLA Awards recipient Caridad del Valle, Edward Azcorra, Stalin Cando and Colón Holguín in the cast, and will premiere in October at the Roy Arias Theaters, located in the theater district of midtown Manhattan. For more information, click here.

Athenas Duché acted in the short film El soplo del diablo (The Devil's Breath). Written and directed by Julián Juaquín, it stars Susana PérezMonte Bezell and A.B. Lugo. For more information about the film, click here. 

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Wednesday, August 27, 2014

Robert Rodríguez On Keeping His Name, Creating A Star System Of His Own And Using El Rey To Realistically Represent Latinos On Television

Filmmaker and El Rey network co-founder and chief Robert Rodríguez was honored recently with a Corazón de Oro award from the San Antonio Association of Hispanic Journalists (NAAHJ). During his acceptance speech, he emotionally recounted how his older sister (who had moved to New York to be an actress) told him and their family that she was thinking of changing her name because she "couldn't get work as [someone named] Rodríguez".
I remember being really upset by that. Not upset with my sister, but upset about an industry where you would be denied work because of your name. And I was very determined from that day forward to change that. I’m not going to change my name.
Listen to the rest of his inspiring speech by looking at the video below (the speech starts at about 09:10 of the video).