Monday, November 30, 2015

Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or (888) 624-HOLA or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo*  showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge 
of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.

Application for regional memberships accepted by telephone order only. Call HOLA toll-free at (888) 524-HOLA or (888) 524-4652. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word 
document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA

Frequently Asked Questions

• Is HOLA an agency or management company?
No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

• Does one have to audition for HOLA?
No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

• I am a new actor. Does HOLA apply to me and how so? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)
HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

• Do I have to speak Spanish (or Portuguese) to be an HOLA member?
No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

• What kind of casting notices do you receive?
HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

• I have signed representation. Would that be in conflict with HOLA?
No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

• If I book a job through HOLA, do I owe you a commission?
No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

• I am in the process of getting my citizenship. Could I still join HOLA?
Yes. As long as you can legally work in the U.S., you can join HOLA.

• Does HOLA have a social media presence?
Yes. We are on FacebookTwitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

• What if I am not an actor but I like what you do?
You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or a Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

 is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.

Saturday, November 28, 2015

TV Is More Diverse Than Ever On Screen. Why Not In The Writers' Room?

Everyone knows who the diversity writer is. You’re the one who’s the only one. Amy Aniobi, writer for the new, upcoming HBO comedy series Brothers in Atlanta
Check out Aisha Harris' article in Slate on how the current state of diversity in the TV writers' room and showrunners lag far behind despite attempts to correct the imbalance by clicking here or by clicking on the video below. 

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Joseph Meléndez, shown at right, can be seen in New York City Metropolitan Authority subway station ads for the Audible online audiobook store.

Juan Molinari narrated the audiobook version of V. Frank Asaro's The Tortoise Shell Game (Bettie Youngs Publishing) For more information (including how to download the audiobook), click here. To find more audiobooks narrated by Molinari, click here.

Elaine Del Valle, shown at left, will receive the Madrina Award from the Prime Latino Media Salón on Wednesday, December 2, 2014 at 13 Bar Lounge, located in the Union Square area of Manhattan. For more information, click here.

Olga Merediz is co-starring in the film Adrift. Written and directed by Christopher James López, the film also stars Lauren Luna Vélez, Tony Plana, Annapurna Sriram, Davi Santos, and Rebecca Nyahay. The film is currently in post-production, and is scheduled to be released in 2016..

Darío Gómez (known by his nom de musique as Darío) released a new song, a cover version of Omi's "Cheerleader". To hear the song, click here or click on the image below.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Wednesday, November 25, 2015

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Vladimir Ríos, shown at right, in character, was featured in the Tiger Milner blog, where he was profiled for his collaboration with photographer Lester Blum on two photo series: Warrior of Hope and I Still Remember, respectively. Both are narratives taken by Blum featuring Ríos (who also served as artistic director) as the main or lead character. Both photo series have been published as photo books and are hitting the art gallery circuit, with Warrior of Hope opening at the Brad Brafford LGBT Center in Santa Ana, California, and I Still Remember opening at the Staten Island LGBT Community Center in the Tompkinsville section of Staten Island. Both exhibitions will open on Tuesday, December 1, 2015 in commemoration of World AIDS Day. To read the blog, click here (note: content may not be safe for work).

Marco Antonio Rodríguezshown at left, booked a role on the television series "A Perfect Murder" (Investigation Discovery) after the casting director found his profile in the HOLA online directory and called him in to audition.

Gabriel Sloyer can be seen acting in the first season of the Netflix series "Jessica Jones".

Marlene Forté, shown at right, booked a guest role on "NCIS: New Orleans" (CBS). She can also be seen in the series regular role of Elena Gutiérrez in the ABC Family show "The Fosters".

Ángelo Mercado, Jr. was interviewed on Episode 19 of the radio program "The Dan Lupinski Show", where he spoke of his life, training and career as an actor. To see the interview, click on the video below. [Mercado also gave a mention to the Hispanic Organization of Latin Actors (HOLA) and how HOLA was instrumental in him booking a film role. To see that portion of the interview, go to about 06:00 of the video below.]

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Prime Latino Media Salón (December 2015) - Holiday Fiesta + Padrino/Madrina Awards

Metropolitan New York’s only monthly series for 
Latino multimedia-makers and actors

Join us for the "madre" of holiday parties
at the
A support network to advocate, promote & advance 
mainstream & Latino projects in English & Spanish.    

Wednesday, December 2, 2015 from 6-10PM

Annual LOS PADRINOS Awards with Tío Louie

We can’t do it alone! At PRIME LATINO MEDIA we firmly believe in the power of networking and forging working relationships to move projects forward and advance careers. We also know the power of having a “Padrino” and “Madrina” (Godfather & Godmother) in the industry. To that effect, we highlight Latinos who aside from being powerhouses in the industry, believe in community and selflessly support Latinos and their projects. No better way to celebrate our mantra for 2016 ~ ¡Latinos Unidos!

6-8pm: Networking, food, drink & music by DJ Tony Mancuso
8pm: TÍO LOUIE Presenta 2015 PADRINO & MADRINA Awards
Luis Antonio Ramos, Elaine Del Valle, J.W. Cortés
8:30-10pm: Networking, food, drink & music by DJ Tony Mancuso


Location: Bar 13, 121 University Place, at East 13th Street (near Union Square), NYC

Join professional networking groups we support & endorse:
• Hispanic Organization of Latin Actors (HOLA)
NY Women in Film & Television (NYWIFT)

A Puerto Rican native who was raised in the Bronx, he is best known for his scene-stealing role as Carlos “Víbora” Ruiz — a street-savvy drug dealer and the leader of the Soldado Nation—on STARZ’s hit series "POWER". He has had lead roles on ABC’s "LUCKY 7", this year appeared as Venezuelan President Francisco Suárez in the CBS hit series "MADAM SECRETARY", and has performed on "CSI: CRIME SCENE INVESTIGATION", "LAW & ORDER", "BURN NOTICE", "NEW YORK UNDERCOVER", "CSI: MIAMI", and "NIP/TUCK", to name a few. He has performed in theater from roles in the one-man show GROWING UP GONZALES to several classics, including ROMEO AND JULIET, RICHARD II, HENRY THE IV and A MIDSUMMER NIGHT’S DREAM. But it is his commitment to the Latino independent filmmaking community that had him render roles with the utmost respect in films ranging from THE MIRACLE OF SPANISH HARLEM to the recent, STOCKROOM. PRIME LATINO MEDIA Padrino 2015.

J.W. CORTÉS   @jwcortes
J.W. Cortés is an award-winning actor, Marine combat veteran, singer, filmmaker, philanthropist and serves New York State’s Metropolitan Transit Authority Police Department (MTAPD) as an officer based in Grand Central Terminal. A good 2015 in which he’s played roles from Detective Carlos Álvarez on FOX’s hit prime-time series, "GOTHAM" to NBC's "THE BLACKLIST" and "THE MYSTERIES OF LAURA". He also helps raise awareness and funding for children’s charities, such as Autism Speaks and for veterans through the Bob Woodruff Foundation, to name a few. But when you least expect it, he’s at a reading in the East Village for a rising Latina playwright to introducing a docudrama on a Nuyorican female detective at the International Puerto Rican Heritage Film Festival. PRIME LATINO MEDIA Padrino 2015.

ELAINE DEL VALLE    @brownsvillebred
This award-winning actor is a leading producer and casting director. Her signature project is an autobiographical one-woman show that she wrote and starred in, BROWNSVILLE BRED. On HBO Latino she played "Tía” (aunt) in the English-language narrative film ELLIOT'S LOVE, where she also negotiated a first of its kind deal for interstitial programming, GRAN'PA KNOWS BEST, a webseries she produces with director/creator, William D. Caballero. For Comedy Central’s digital channel she cast "ALTERNATINO", the first Latino-centric sketch. Elaine also wrote, cast and produced, "THE BODEGA SERIES", a pilot about gentrification in Brooklyn through the eyes of the Rivera family who own a Bushwick bodega. This is a lady who produces other Latinos' projects – from documentaries to webseries, as well as funding some. Plus, as a casting maven, clients seek Elaine for her knowledge of the Latino market and language, and over 50% of her castings are Latinos.  PRIME LATINO MEDIA Madrina 2015.  


Founder & Executive Producer of PRIME LATINO MEDIA, the largest network of Latino multimedia-makers and actors on the East Coast that hosts the PRIME LATINO MEDIA Salón, New York metropolitan area's only monthly network gathering in which over 60 narrative & documentary filmmakers, programmers, casting agents, TV & digital media producers and actors have been interviewed. An interactive content producer and educator who for the past 34 years has owned Skyline Features, a bilingual (English- and Spanish-language) multimedia and educational production company developing documentaries, television programming and advertising commercials featuring Latinos, Blacks, Women, Urban Youth and LGBT. Produced 70 documentary shorts with 1,500 Latino and Black Youth. Producer/Director/Writer of documentary feature, Latina Confessions (2010) and airing on PBS nationally was co-producer on American Dreams Deferred (2012-2014).

FACEBOOK Group: Prime Latino Media

Twitter: @PLMSalon