Monday, August 31, 2015

Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or (888) 624-HOLA or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo*  showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge 
of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.

Application for regional memberships accepted by telephone order only. Call HOLA toll free at (888) 524-HOLA or (888) 524-4652. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word 
document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA

Frequently Asked Questions

• Is HOLA an agency or management company?
No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

• Does one have to audition for HOLA?
No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

• I am a new actor. Does HOLA apply to me and how so? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)
HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

• Do I have to speak Spanish (or Portuguese) to be an HOLA member?
No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

• What kind of casting notices do you receive?
HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

• I have signed representation. Would that be in conflict with HOLA?
No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

• If I book a job through HOLA, do I owe you a commission?
No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

• I am in the process of getting my citizenship. Could I still join HOLA?
Yes. As long as you can legally work in the U.S., you can join HOLA.

• Does HOLA have a social media presence?
Yes. We are on FacebookTwitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

• What if I am not an actor but I like what you do?
You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or a Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

 is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.


Below is a list of new (and returning) HOLA members who joined between July 1, 2015 and August 31, 2015. (Note that "returning members" refer to those members who have returned to HOLA after having their memberships expire for some time and do not include renewing members.)

(Top row, left to right): Nallely Aguirre, Paola Alba(second row, left to right)Jivelle Callender, Marcelo Carrascosa(third row, left to right): Delia Farizath, Gastón Franco(fourth row, left to right): Rigoberto García, Fabrice Ginnette(fifth row, left to right): Priscilla Gómez, Christine Maltese(sixth row, left to right): Joseph Meléndez, Irene Rivera(sixth row, left to right): Larissa Santiago, Jerry Soto(bottom row): Maite Uzal.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Jerry Soto, shown at right, just wrapped up co-starring in the Alex Pérez play Julián and Romero. Directed by Pérez, the play also starred 2015 HOLA Awards recipient Sebastian Stimman, Edna Lee Figueroa (also see below) and Gonzalo Trigueros. The production ran in August as part of the New York International Fringe Festival (fringeNYC) at the Flamboyán Theater, located in the Clemente Soto Vélez Cultural and Educational Center (home to HOLA), in Manhattan's Loísaida neighborhood. In addition, as Jerry "El Campeón Comentarista" Soto, he provides (with Marcelo "El Guapo" Rodríguez) color commentary for Spanish-language broadcasts of World Wrestling Entertainment (WWE) programs.

The feature film Medardo (written by 2015 HOLA Awards recipient Julio Ortega and directed by 2015 HOLA Awards recipient Nitsy Grau) will open the inaugural Festival Internacional de Cine de Guayaquil. It will take place on Saturday, September 5, 2015 at the Simón Bolívar Auditorium at the Museo Antropológico y de Arte Contemporáneo (MAAC) in Guayaquil, Guayas, Ecuador. The film stars Ortega, Edna Lee Figueroa (also see above), Inma Heredia, Edison Carrera, and 2015 HOLA Awards recipient Juan Villarreal. For more information, click here or read the article in the Ecuadorian daily newspaper El Universo (both links are in Spanish) by clicking here.

Mônica Steuer co-stars in the feature film Cassanova Was A Woman (written by Jezabel Montero and directed by Kevin Arbouet), which is currently hitting the film festival circuit. Its latest stops will be in September at the Broad Humor Film Festival (in Los Angeles, California) and the Golden Door International Film Festival (in Jersey City, New Jersey). The film also stars Montero, Margo Singaliese and Paolo Andino. For more information, click herehere or here.

The feature film La novia del libertador (written and directed by Rocío Llado and produced by 2015 HOLA Awards recipient Ana María Estrada) is continuing its run on the international film festival circuit was in August at the 19th annual Festival de Cine de Lima in Lima, Lima, Perú. The film starred Estrada, Luis Galli and Nathalie Tolentino. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Friday, August 28, 2015

Dascha Polanco, Francisco Gattorno and Adriana Vargas Also To Be Honored at the 2015 HOLA Awards

Contact: A.B. Lugo (212) 253-1015

Dascha Polanco, Francisco Gattorno and
Adriana Vargas added to honorees 
of the 2015 HOLA Awards

 jetBlue Airways announced as official airline 
sponsor for the 2015 HOLA Awards; other sponsors
include Flyte Tyme Worldwide Transportation and
the Millenium Hilton Hotel

Will join Academy Award winners 
BENICIO DEL TORO (Traffic, Guardians of the Galaxy) and ALEXANDER DINELARIS (screenwriter, Birdman); 
SELENIS LEYVA (“Orange is the New Black”), ANDREA NAVEDO (“Jane The Virgin”), MARISA RAMÍREZ (“Blue Bloods”), and others 

 The 2015 HOLA Awards will take place on Monday, October 12, 2015 
at the Battery Gardens in NYC

August 28, 2015 (New York, New York) — The Hispanic Organization of Latin Actors (HOLA), the nation’s longest running active arts advocacy organization for Latino actors, is pleased to announce that it will honor "Orange is the New Black" star Dascha Polanco, actor Francisco Gattorno, and television journalist Adriana Vargas at the 2015 HOLA Awards. They join previously announced honorees such as Academy Award-winning actor Benicio Del Toro, Academy Award-winning screenwriter Alexander Dinelaris, “Orange is the New Black” star Selenis Leyva, “Jane The Virgin” star Andrea Navedo, “Blue Bloods” star Marisa Ramírez, and others at the Sixteenth Annual HOLA Awards Gala and Benefit

The HOLA Awards will take place on Monday, October 12, 2015 at 6pm at The Battery Gardens, located on the waterfront overlooking New York Harbor in Battery Park (opposite 17 State Street in lower Manhattan). Sponsorship opportunities are still available. A limited number of individual tickets are available at $150 (if purchased before August 31, 2015) and $175 (if purchased from September 1, 2015 onward).

HOLA is also pleased to announce that jetBlue Airways will serve as the official airline for the 2015 HOLA Awards. Ground transportation and hotel accommodations will be provided by Flyte Tyme Worldwide Transportation and the Millenium Hilton Hotel, respectively. 

Benicio Del Toro will receive the 2015 Raúl Juliá HOLA Founders AwardDel Toro won the Academy Award for his role in Traffic. Other film credits include CheThe Usual SuspectsGuardians of the Galaxy and Escobar: Paradise Lost. Upcoming films include The Little PrinceSicarioWeightless, and A Perfect Day.

Selenis Leyva will receive the 2015 José Ferrer HOLA Tespis Award. Leyva, a former HOLA Award theater winner, is a veteran of stage and screen. She is best known for playing Gloria Mendoza on the award-winning hit Netflix series “Orange is the New Black”, for which she won a SAG Award.  

Andrea Navedo will receive the inaugural 2015 HOLA Elizabeth Peña Breakthrough Artist Award. The award is named after HOLA founding member Elizabeth Peña, who passed away in October 2014. Navedo, an HOLA member, is a veteran of television and film. She is currently playing Xiomara Villanueva in The CW’s critically acclaimed, award-winning hit series “Jane The Virgin”.

Marisa Ramírez will receive the 2015 HOLA Excellence in Television AwardA veteran of television, Ramírez previously played the recurring role of Officer Riley Dunn in the ABC series "Body of Proof". She can currently be seen playing Detective María Báez in the hit CBS series “Blue Bloods”.  

Adriana Vargas will receive the 2015 HOLA Excellence in Media Award. She is the news anchor "Noticiero Univision 41" for WXTV New York at 6pm and 11pm, alongside Jorge Viera. One of the most renowned newscasters in Colombian television, she joined WXTV in 2011. Before Univision, she worked for Productora RTVC, Caracol TV and RCN Television.

HOLA is collaborating with R.Evolución Latina on the Dare To Go Beyond Award, an honor for one who is an inspiration to the Latino community and who gives back to it. This year’s inaugural honoree is director, playwright, producer, and Academy Award-winning screenwriter Alexander Dinelaris (Birdman). In addition to winning the Oscar for Birdman, Dinelaris wrote the book for the Gloria and Emilio Estefan musical On Your Feet!, opening in Broadway this fall. He is also the Co-Executive Director of the Oberon Theatre Ensemble.

Francisco Gattorno will receive the HOLA Excellence in the Telenovela Genre Award. His telenovela credits include "La dueña", "Cañaveral de pasiones", "Laberintos de pasión", "La viuda de Blanco", "Amores verdaderos" and "Lo que la vida me robó". He can currently be seen in Univision's "Muchacha italiana viene a casarse". New York Latino theater audiences know him from the plays Ana en el trópicoDoña Flor y sus dos espososLas quiero a las dos, and Escrito y sellado, all produced at Repertorio Español.

Dascha Polanco will receive the HOLA Innovadora Award. She can be seen as Dayanara "Daya" Díaz in the critically-acclaimed, award-winning series "Orange is the New Black". Other credits include the films Gimme Shelter and The Cobbler. She will soon be seen in the new David O. Russell film Joy.

Special citations will be given to filmmakers Ana María Estrada (for the feature film La novia del libertador), and Julio Ortega and Nitsy Grau (for their feature film Medardo). 

In addition to the above awards HOLA will also continue its annual tradition of honoring the best of Latino theater in New York with noncompetitive awards encompassing multiple winners in each category. HOLA is at the forefront in recognizing the high caliber work being offered across New York’s growing and thriving Latino theatrical stages. A list of the 2014-2015 theater awardees is listed below.

Plus, for the first time in history, HOLA will present the HOLA Performer's Choice Awards. The HOLA Performer's Choice Awards will honor Outstanding Production (of a cast larger than one person) and Outstanding Solo Production. To vote for the HOLA Performer's Choice Awards, visit (or click on the Performer's Choice link on the HOLA website ( Voting closes at 6pm on Friday, September 25, 2015. Winners will be announced on the night of the awards gala.

Individual tickets are $150 (or $175 if purchased on September 1, 2015 or later). Tickets can be purchased in advance by calling (212) 253-1015 or by going to Sponsorships are also available and can be purchased by calling A.B. Lugo at (212) 253-1015 or via e-mail at

The Hispanic Organization of Latin Actors (HOLA) is an arts service/advocacy organization dedicated to expanding the presence of Hispanic artists in entertainment and media through the cultivation, education and recognition of emerging artists. HOLA strives for an accurate, informed and non-stereotyped portrayal of the full spectrum of Latino culture and heritage in the entertainment and media industries.                                                    

2015 HOLA Awards Honors

Benicio del Toro

Selenis Leyva

Andrea Navedo

Marisa Ramírez

Alexander Dinelaris

Dascha Polanco

Francisco Gattorno

Adriana Vargas

Ana María Estrada, for the production of the feature film La novia del libertador
Nitsy Grau and Julio Ortega, for their feature film Medardo

2015 HOLA Awards for Excellence in Theater 
(producer[s] shown in parentheses)

Francisco FuertesAbuse/Abuso (Thalía Hispanic Theatre)
Alejandro GilLas pericas (Havanafama Theatrical Company/Festival de Teatro Hispano Del Comisionado)
Germán JaramilloHierba mala nunca muere (Repertorio Español)

Zulema ClaresAire frío (Repertorio Español)
Alicita LoraEl malentendido (ArtSpoken Performing Arts Center/Festival de Teatro Hispano Del Comisionado)
Adriana SananesSueño (Teatro SEA/The Clemente/Teatro LATEA)

Edward AzcorraEl barco ébrio (Teatro Vanguardia)
Daniel OjedaLa reina virgen (TEBA/Teatro del Aire)
Juan VillarrealDías eternos (Teatro LATEA)

Liza Colón-ZayasBetween Riverside and Crazy (Atlantic Theater & Second Stage Theatre)
Idalmis GarcíaHierba mala nunca muere (Repertorio Español)
Laura SpaldingEl barco ébrio (Teatro Vanguardia)

Mariela BritoTriunfadela (El Ciervo Encantado/Festival de Teatro Hispano Del Comisionado)
Josean OrtizBola de nieve (Amigos del Corralón/Festival de Teatro Hispano Del Comisionado)
Ricardo Santana OrtizEl gran final (Teatro Círculo)

Pablo AndradeAnnia BuZulema ClaresIdalmis GarcíaErick GonzálezSandor JuanAna Margarita Martínez-CasadoMario MatteiFrank RoblesAire frío (Repertorio Español)
Natalia Ivana EscobarJorge Luis FigueroaFranco GonzálezAileene Pérez, San Salvador después del eclipse (United Productions/Festival de Teatro Hispano Del Comisionado)
Sully BonnellyModesto JiménezMathia VargasYoleros (Teátrica)

José López (puppet and scenic design), Sueño (Teatro SEA/The Clemente/Teatro LATEA) 

Alex Moore (lighting design), Comida de P*ta [F#&king Lousy Food] (MultiStages)
George Riverón and Antonio Reyes (costume design), La reina virgen (TEBA/Teatro del Aire)

Julie de Grandy, Genios: Lorca y Dalí (Teatro del Aire)
Pablo García GámezLas damas de Atenea (TEBA)
Antonio Muñoz de MesaAbuse/Abuso (Thalía Hispanic Theatre)

Beatriz CórdobaDías eternos (Teatro LATEA)
Leyma LópezAire frío (Repertorio Español)
Yoshvani MedinaEl malentendido (ArtSpoken Performing Arts Center/Festival de Teatro Hispano Del Comisionado)

Dimas González, for his performance in El rey de Francia (Corezón Productions/Festival de Teatro Hispano Del Comisionado) 
Soledad López
, for 35 years of performing in New York City
OneHeart Productions, for its production of El canto de Carlota
Héctor Luis Rivera, for 40 years of acting, directing and producing
Sebastian Stimmanfor the breadth of his performances during the 2014-2015 theater season

El malentendido (ArtSpoken Performing Arts Center/Festival de Teatro Hispano Del Comisionado)
Las pericas (Havanafama Theatrical Company/Festival de Teatro Hispano Del Comisionado)
Julia de Burgos: criatura del agua (Angelbello Productions)

Betsy! (Pregones Theater-Puerto Rican Traveling Theater)
El apagón (Pregones Theater-Puerto Rican Traveling Theater)
Sueño (Teatro SEA/The Clemente/Teatro LATEA)

Abuse/Abuso (Thalía Hispanic Theatre)
Aire frío (Repertorio Español)
El barco ébrio (Teatro Vanguardia)

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