|Univision Chief Marketing Officer|
Jessica Rodríguez addresses the crowd
at the Univision upfront presentation.
Thursday, May 19, 2016
Univision Teams With Netflix, Announces New Slate of Programming
Univision announced on Tuesday, May 17, 2016, that it was getting into business with the streaming giant with two rare programming deals.
The first season of Netflix drama "Narcos," which chronicles the life of drug kingpin Pablo Escobar, will air on Univision leading up to the second season that will run only on Netflix. Meanwhile, the Spanish-language series "Club de Cuervos," another Netflix property, will air on Univision's youth-skewing network UniMas.
Netflix and Univision also will coproduce a series about Mexican drug lord Joaquin "El Chapo" Guzmán. It will air in the U.S. on UniMás in 2017, before becoming available to Netflix subscribers. It will premiere on Netflix in other markets.
The announcements were made during Univision's presentation to advertisers at the Lyric Theatre in New York. The deals underscore the value Netflix sees in courting Latino audiences and showcases Univision's status among Spanish-speaking Latinos.
“Netflix knows that Hispanics are their growth consumers,” Chief Marketing Officer Jessica Rodríguez told the crowd. For more information on the Univision-Netflix collaboration, click here.