Chief Operating Officer, Telemundo Media
Hernández oversees domestic revenue and marketing, digital media and emerging platforms, youth-targeted cable network mun2 and consumer insights, and she is focused on the metrics driving advertisers to spend more on the Hispanic market. She also brokered blue-chip ad deals with Target and L'Oreal Paris.
President, NBCUniversal International TV Distribution and Universal Networks International
Since Comcast reorganized international TV two years ago, Menéndez has maximized program distribution and newly packaged and expanded cable channels in Asia and Africa, among others. She also began experiments with second pay TV windows worldwide.
#7 Nina Tassler
President, CBS Entertainment
TV's most watched network, CBS, scored a win among the 18-to-49 demographic for the 2012-13 season, its first in 20 years. "I don't feel we've ever not been cool," says Tassler, TV's longest-serving broadcast entertainment president after eight years on the job. "We are most definitely relevant." Tassler also saw CBS secure the most ad commitments for the 2013-14 season of any network, totaling $2.6 billion. And, despite the network's lack of a new fall hit, "The Big Bang Theory" and "NCIS" still are TV's most watched shows, while the success of "Under the Dome", from Stephen King and Steven Spielberg, is helping boost the trend toward summer programming and event series. "Under the Dome" lured about 15 million viewers (and a 3.9 rating in 18-to-49) on CBS, plus more via an innovative and lucrative streaming deal with Amazon Prime (the show returns in 2014). Tassler, who is married with two children, is writing What I Told My Daughter: Raising Feminist Daughters in a Post-Modern Feminist World, with a portion of proceeds to go to the nonprofit Girls Inc.
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