Tuesday, November 19, 2013

Fusion, English-language network for Latinos created by ABC and Univision, Launches

Fusion, the English-language cable television network joint venture of ABC and Univision, launched last month, on Monday evening, October 28, 2013 at 6:57pm EST. With 16 to 30 year old Latino millennials and their BFF’s as their target, the latest cable network is hoping their mix of news, pop culture and satire television shows will have what it takes to lure this coveted audience to their channel.

As a way to bring attention to the network’s launch, the two biggest morning shows in America joined forces with Fusion for an unprecedented three-way simulcast in two languages. ABC’s "Good Morning America" and Univision’s "Despierta América (Wake Up America)" “fused” for a day to celebrate the launch of the new cable network Fusion, beginning the following Monday at 7am.

The morning megaevent saw Karla Martínez and Raúl González of "Despierta América" joining the "Good Morning America" team live in New York's Times Square while ABC’s Lara Spencer and Sam Champion traveled to Miami to be live from the "Despierta América" set.  While on the set of Fusion’s "Morning Show", hosts Pedro Andrade, Mariana Atencio and Yannis Pappas joined the festivities at "Despierta América" to mark the first time the three morning show broadcast together in two languages (English/Spanish).

For more information about this megaevent between the three networks and more information on Fusion's network offerings, read the Luis Reyes blog in Latin Heat by clicking here.

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