|Filmmaker-El Rey network chief|
Robert Rodríguez in his office at
Troublemaker Studios in Austin, Texas.
Photo by Brent Humphreys
for The Hollywood Reporter.
We have to create storytelling that has universal appeal. That's how I had to sell Miramax on Spy Kids. They asked me, "Why are you making them Hispanic? Why don't you just make them American?" I said, "They are American! It's based on my family." I told them, "You don't have to be British to enjoy James Bond." The more specific you can make them, the more universal. Spy Kids, Machete, Desperado — they are Hispanic films, but they're for anyone. You can't beat people with the Latin stick. Even Hispanics don't want that.
Check out Stacey Wilson's profile of filmmaker-El Rey network chief Robert Rodríguez in The Hollywood Reporter by clicking here.