Why Latinos Are The Multibillion-Dollar "New Mainstream" Audience Hollywood Is Missing

The cast of "One Day at a Time" (Netflix).

Latino financial impact is enormous. Today, Latinos wield an estimated $1.3 trillion in buying power. Latinos are responsible for 29 percent of the growth in U.S. real income since 2005. We are the fastest-growing demographic, and we love the movies. In 2015, one in every four movie ticket buyers was Latino. Overall, Latinos represent 20 percent of all media consumers. 

We are the new mainstream.

So why aren’t film studios trying to target us? Why aren’t our stories told? Why hasn’t a Latina ever won the Oscar for best actress? Behind the camera, the Mexican director Alejandro González Iñárritu broke ground with his Oscar wins, but the onscreen visibility of Latinos just isn't there. –Media executive and businessman HERB SCANNELL of Latino Donor Collaborative 

To find out more of why Herb Scannell thinks that Latinos is the "new mainstream" audience that Hollywood is missing, read his guest column in The Hollywood Reporter by clicking here.