Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo* showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.


Application for regional memberships accepted by telephone order only. Call HOLA toll-free at (212) 253-1015. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA

WHY JOIN HOLA?

Frequently Asked Questions

• Is HOLA an agency or management company?

No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

• Does one have to audition for HOLA?

No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

• I am a new actor. Does HOLA apply to me and how so? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)

HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

• Do I have to speak Spanish (or Portuguese) to be an HOLA member?

No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

• What kind of casting notices do you receive?

HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

• I have signed representation. Would that be in conflict with HOLA?

No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

• If I book a job through HOLA, do I owe you a commission?

No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

• I am in the process of getting my citizenship. Could I still join HOLA?

Yes. As long as you can legally work in the U.S., you can join HOLA.

• Does HOLA have a social media presence?

Yes. We are on Facebook, Twitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

• What if I am not an actor but I like what you do?

You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or a Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

HOLA is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.

WELCOME NEW AND RETURNING MEMBERS – MAY AND JUNE 2017

Below is a list of new (and returning) HOLA members who joined between May 1, 2017 and June 30, 2017. (Note that "returning members" refer to those members who have returned to HOLA after having their memberships expire for some time and do not include renewing members.)

(Top row, left to right): Edward Azcorra, Andreína Carvó; (second row, left to right): Kelly Alejandra Cantoral, Aarón Cobos; (third row, left to right): Ulysses S. de Orduna, Ainara Franco; (fourth row, left to right): Francisco Fuertes, Mateo Lamuño; (fifth row, left to right): Lissette Montolío, Stephanie Trudeau; (bottom row): Alfredo Trueba.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Marina Catalán (also see below), Alicia Cerón, and Julissa Román were highlighted in Broadway World, as a result of them starring in the LaMicro Theater production of Leonardo González's play Nanas. Produced by Berioska Ipinza and Pietro González (also featured in the article), the recently shuttered play was directed by Tatiana Pandiani and took place in June at IATI Theater, located in Manhattan's East Village. To read the article, which is in Spanish, click here. [Clockwise from above left: Catalán, Cerón, Román, González.]

Marina Catalán (also see above) was also featured in the Héctor Luis Sin Censura blog (written and edited by Héctor Luis Rivera), where her life and career was noted. To read the blog, which is in Spanish, click here.

A.B. Lugo will be performing his work at a book release event for his recently published book Spanish Coffee: Black, No Sugar (La Casita Grande). The event will take place on Friday, July 14, 2017 at the Word Up Community Bookstore in Manhattan's Washington Heights neighborhood. For more information, click here.

Elaine Del Valle just finished filming a guest-starring role in the television series "The Sinner" (USA), where she will act opposite Bill Pullman and Jessica Biel. In addition, the William Caballero animated short film Víctor and Isolina (which Del Valle produced with Louis Perego Moreno [Tío Louie]) is continuing its run on the film festival circuit, and winning awards along the way. The film, which utilized 3D models of its protagonists (based on the grandparents of the writer-director), just won Best Short Documentary at the Provincetown Film Festival, which took place in June in Provincetown, Massachusetts.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Aileene Pérez, Héctor Luis Rivera and Raúl Rivera were mentioned in the column by Lissette Montolío in the weekly New York newspaper La Voz Hispana where their roles in the production Teatro Experimental Blue Amigos (TEBA) production of Mirandolina (La posadera) were noted (namely those of lead actress, director/producer, and sound technician, respectively). The play was presented in June as part of the seventh annual Festival de Teatro Latino Del Comisionado at the Teatro Rafael Villalona at El Comisionado Dominicano de Cultura en EEUU, located in Manhattan's Washington Heights neighborhood. Also mentioned in the column were actor-producers Edison Carrera and Julio Ortega, where their careers in New York (and abroad) were highlighted. To read the article, which is in Spanish, click on the image at above right.

Víctor Cruz hosted the second annual Father's Day Domino Tournament presented by Urban Lifestyle Media. The event took place in June at Sofrito, located in the Manhattan's Harlem neighborhood. For more information, click here.

Pablo García Gámez, shown at left, was featured in the weekly New York newspaper Impacto Latino, where it noted the playwriting workshop he led titled "La dramaturgia del Acuyá", which took place in June at the Galeria de Arte Nacional in Caracas, Distrito Capital, Venezuela. To read the article, which is in Spanish and written by Carlos Navedo, click here.

Elizardi Castro will present his new standup comedy performance piece, Mira Que Nice!, in August at the James and Rita Lowndes Shakespeare Center in Orlando, Florida. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Alex Lacamoire Wins His Third Tony Award for Orchestrations for DEAR EVAN HANSEN

The Antoinette Perry (Tony) Award for Excellence in Theatre, more commonly known informally as the Tony Award, recognizes achievement in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual ceremony in New York City. The awards are given for Broadway productions and performances, and an award is given for regional theatre.

This year, Alex Lacamoire, shown at right, picked up his third Tony Award in the category of Orchestrations, for his work on the Pasek-Paul-Levenson musical Dear Evan Hansen, which would go on to win six Tony Awards, including Best Musical. This is his second consecutive Tony in this category. (He won his previous Tony Awards for his orchestration work on the Miranda-Hudes musical In The Heights and last year, for the Lin-Manuel Miranda musical Hamilton).

For more information on this year's Tony Awards (plus a list of all the winners), click here or here.

Rubén Santiago-Hudson Wins Drama Desk Award for Directing August Wilson's JITNEY

Drama Desk Award winner Michael Urie hosted the 62nd Annual Drama Desk Awards on Sunday, June 4, 2016 at The Town Hall in New York City. The Drama Desk Awards, which are presented annually, honor outstanding achievement by professional theater artists on Broadway, Off-Broadway and Off-Off Broadway.

Rubén Santiago-Hudson, shown above right, picked up a Drama Desk for directing the Manhattan Theatre Club production of August Wilson's Jitney on Broadway. (The production also won the award for Outstanding Revival of a Play.)

For more information about the 2017 Drama Desk Awards (including a list of winners), click here or here.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Caridad de la Luz (also known by her nom de poésie et de musique La Bruja), is one of two honorees (the other being musician K7 of TKA) of the 2017 edition of The 116th Street Festival. She received the award from Rhina Valentín on Monday, June 5, 2017 at the Pelham Bay & Split Rock Golf Courses, located in the Pelham Bay Park section of the Bronx. The festival, in its 32nd year, is the biggest Latino festival in the Northeast United States, will take place on Saturday, June 10, 2017 (the day before the National Puerto Rican Parade) in Manhattan's El Barrio neighborhood. [Shown left to right in the photo at right: de la Luz and Valentín at the awards ceremony.]

A.B. Lugo, shown at left, was featured in the LCG Lounge blog, where he was interviewed about being a writer and his recently published book of poetry Spanish Coffee/Black, No Sugar (La Casita Grande Editores). To read the interview, click here. To buy the book, which is available via Amazon, Barnes and Noble, and the publisher directly, click here, here, and here.

ABC Casting continued their collaboration with the Hispanic Organization of Latin Actors (HOLA), conducting a casting workshop in New York. The workshop concluded with an audition for the ABC Diversity Workshop. The HOLA members selected by ABC through member submission were Marcelo Carrascosa, Shevy Gutiérrez, Al Lanfranco, Marisel Polanco, Stephanie Rocío, and Christina Villa. Special thanks to ABC Casting Director of Primetime Casting Marci Phillips and Casting Coordinator Erica A. Hart.

Ángel Gil Orrios, Soledad López, Edison Carrera, Modesto Lacén, Mayté Hernández, and Yvette Quintero were named among the best dressed at the recent New York Latin ACE Awards, according to the Héctor Luis Sin Censura resident fashionista Raúl Rivera. To read about who else made the cut, click here. [Clockwise from left: Gil Orrios and López, Carrera, Lacén, Hernández, Quintero.]

Víctor Cruz appeared in a national commercial for CitiBank with actor-comedian Jim Breuer. He appears at the left of the trio in the commercial which can be seen by clicking on the video below.

Jim Breuer

Jim Breuer. 376,946 likes · 6,011 talking about this. FIND ME FINDING YOU ON TOUR! http://officialjimbreuer.com/tour/

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Alberto Bonilla, shown at right, is the understudy for the roles of Dr. Wally, Bob and the titular role in Roundabout Theatre's Broadway premiere production of Scott McPherson's play Marvin's Room.  Directed by Anne Kauffman, the play will star Janeane Garofalo, Celia Weston and Lili Taylor and will begin previews at the American Airlines Theatre on Thursday, June 8, 2017 with a scheduled opening date of June 29, 2017. For more information, click here.

Lucio Fernández, shown at left, and the music group Máxima Alerta, of which he is a member, performed on the Univision float at the 2017 Cuban Parade of New Jersey, which occurred on June 4, 2017 and ran on Bergenline Avenue (starting at James J. Braddock Park) through the cities of North Bergen, Guttenberg, West New York, and Union City, ending at Celia Cruz Way (all in New Jersey's Hudson County). For more information about the event, founded 17 years ago and which is organized by Cuban Parade of New Jersey and Save Latin America Inc., click here or here.

Aileene Pérez, Héctor Luis Rivera, Marina Catalán, Alicia Cerón, Aniela González, Julissa Román and Cedric Leiba, Jr. were featured in the Entreactos y Telones column of the weekly New York newspaper La Voz Hispana. Pérez is starring as the titular role of the Teatro Experimental Blue Amigos (TEBA) production of Mirandolina (La posadera), directed by Rivera. The play will be presented in June as part of the seventh annual Festival de Teatro Latino Del Comisionado at the Teatro Rafael Villalona at El Comisionado Dominicano de Cultura en EEUU, located in Manhattan's Washington Heights neighborhood.. Catalán, Cerón, González, and Román are starring in Leonardo González's play Nanas. Produced by Berioska Ipinza and Pietro González of LaMicro Theater, it will take place in June at IATI Theater, located in Manhattan's East Village. Leiba is co-starring in in the Pregones-PRTT production of El Bolero Was My Downfall. Based on the Manuel Ramos Otero short story "Loca la de la locura", the piece was adapted and directed by Jorge B. Merced (who also stars), and will be presented in June at Pregones Theater, located in the Mott Haven section of the South Bronx. To read the article, which is in Spanish, click on the image at above right. [Clockwise from above left: Leiba; Pérez and Rivera; and the cast of Nanas– clockwise from top left– Catalán, Cerón, González, Román.]

Rhina Valentín, shown at left, was the featured model of banners all along Fordham Road in the Bronx and cover model for the area map and shopper's guide as she is the face of a print campaign of the Fordham Road Business Improvement District (BID), a 501(c)(3) non profit organization and work closely with the city of New York to encourage community and economic engagement. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?