Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo* showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.


Application for regional memberships accepted by telephone order only. Call HOLA toll-free at (212) 253-1015. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA

WHY JOIN HOLA?

Frequently Asked Questions

• Is HOLA an agency or management company?

No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

• Does one have to audition for HOLA?

No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

• I am a new actor. Does HOLA apply to me and how so? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)

HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

• Do I have to speak Spanish (or Portuguese) to be an HOLA member?

No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

• What kind of casting notices do you receive?

HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

• I have signed representation. Would that be in conflict with HOLA?

No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

• If I book a job through HOLA, do I owe you a commission?

No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

• I am in the process of getting my citizenship. Could I still join HOLA?

Yes. As long as you can legally work in the U.S., you can join HOLA.

• Does HOLA have a social media presence?

Yes. We are on Facebook, Twitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

• What if I am not an actor but I like what you do?

You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or a Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

HOLA is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Juan Villarreal, shown standing, in character, at a curtain call, in the photo at right, is co-starring in the Ricardo Talesnik play La fiaca. Directed by Leyma López, the production has premiered in May at Repertorio Español, located in the Rose Hill neighborhood of Manhattan. For more information, click here.

Pablo Andrade will be directing the Luigi Laraia play Too Close. The production is being presented in June at the Evi Auditorium in the North West quadrant of Washington, District of Columbia. 

David Ponce is co-starring in the Óscar Liera play Cúcara y Mácara. Directed by Juan Roca, it is scheduled for a May and June run at the Havanafama Teatro Estudio in Miami, Florida.

Aileene Pérez and Héctor Luis Rivera, shown at left, left to right, were featured in the Héctor Luis Sin Censura blog, where her starring in the titular role of the Teatro Experimental Blue Amigos (TEBA) production of Mirandolina (La posadera), directed by him, was noted. Also mentioned for his work behind the scenes of the production is Raúl Rivera. The play will be presented in June as part of the seventh annual Festival de Teatro Latino Del Comisionado at the Teatro Rafael Villalona at El Comisionado Dominicano de Cultura en EEUU, located in Manhattan's Washington Heights neighborhood. To read the blog, which is in Spanish, click here.

Samuel Garnica and Mafer Rodríguez, shown at above left and above right, were mentioned in the Héctor Luis Sin Censura blog where their co-starring roles in the play Ni que nos vayamos nos podemos ir was noted. Written and directed by Lupe Gehrenbeck, the production will run in June at Santiago Rubio Hall in Manhattan's Chelsea neighborhood. To read the blog, which is in Spanish, click here.

Fabián Zarta associate produced the film Finding God. Written and directed by Brittany Franklin, the film will premiere at Cannes Film Festival's Short Film Corner in Cannes, France. To see a trailer for the film, click on the video below.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Caridad de la Luz (also known by her nom de poésie et de musique La Bruja), shown at right, was featured in Billboard magazine where her participation as one of the star performers of a tribute concert to the late Cuban singer La Lupe. Produced by The City College Center for the Arts (CCCA), Pregones Theater-Puerto Rican Traveling Theater, and the Caribbean Cultural Center African Diaspora Institute (CCCADI), the event, titled, "An Evening of Music Honoring the Legacy of the 'Queen of Latin Soul'" will take place on Friday, June 9, 2017 at Aaron Davis Hall in Manhattan's Harlem neighborhood. To read the article, click here.

Víctor Cruz will be performing a standup comedy set at the ¡Ahora Mismo! Comedy, Music, and Afterparty event. Hosted by Rob Torres, it will take place on Saturday, June 17, 2017 at Evo Cocktail Lounge and Restaurant in the Castle Hill neighborhood of the Bronx. For more information, click here.

Erick Betancourt, shown at left, was mentioned in Playbill, as a result of his role in the company of The Public Theater production of William Shakespeare's Julius Caesar. Directed by Oskar Eustis, the production is currently running through June at the Delacorte Theater in Central Park in Manhattan. To read the article, click here.

Vladimir Ríos collaborated with photographer Lester Blum on two photo series: Warrior of Hope and I Still Remember, respectively. Both are photographic narratives taken by Blum featuring Ríos (who also served as artistic director) as the main or lead character. Both photo series have been published as photo books and are hitting the art gallery circuit. The next stop for the two photo series will be at the Bradbury-Sullivan LGBT Community Center in Allentown, Pennsylvania, where it will be exhibited in June and July. For more information, click here. 

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Andreína Carvó, shown at right, was interviewed by the daily Venezuelan newspaper El Nacional, where the award-winning actress spoke about her career in her native Venezuela and in the United States (first in Miami, Florida, and currently in New York City). To read the interview, which is in Spanish, click here.

Pablo Andrade, shown at left, was featured in the daily Venezuelan newspaper El Universal, where his role as director of the Corezon production of Federico Roca's Seis was highlighted. The production received five awards at the recent FUERZAFest Latino LGBTQ+ Festival in New York. To read the article, which is in Spanish, click here.

Samuel Garnica and Mafer Rodríguez are co-starring in the play Ni que nos vayamos nos podemos ir. Written and directed by Lupe Gehrenbeck, the production will run in April at Santiago Rubio Hall in Manhattan's Chelsea neighborhood.

Alfonso Rey co-wrote, co-produced, and stars in the short film #Popular. Based on the award-winning solo show of the same name (written by Marcos Purroy and Rey), the film is directed by José Luis Beneyto, who also co-wrote the screenplay. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Bobby Cannavale, Lileana Blain-Cruz, and Riccardo Hernández Win 2017 Obie Awards

The American Theatre Wing and The Village Voice announced the winners of the 62nd Annual Obie Awards, which recognize the best in Off-Broadway theatre, on Monday, May 22, 2017 at Webster Hall, in Manhattan's East Village.

The 2017 class of Obie Award winners include former HOLA Award honoree Bobby Cannavale, shown at right, who won a Performance award for The Park Avenue Armory's production of The Hairy Ape; Lileana Blain-Cruz, for directing the Signature Theatre Company production of Death of the Last Black Man in the Whole Entire World; and designer Riccardo Hernández for Sustained Excellence in Design.

Lileana Blain-Vega.

Riccardo Hernández.

The Obie Award judges panel for this season included Village Voice columnist and longtime chair of the Obie judges Michael Feingold, Obie and Pulitzer Prize-winning playwright Ayad Akhtar, Entertainment Weekly theatre critic Melissa Rose Bernardo, Obie-winning actor-singer Darius de Haas, Village Voice theatre critic Miriam Felton-Dansky, Obie-winning actor (and former HOLA Awards honoree) Daphne Rubin-Vega, and Obie-winning actor J. Smith Cameron. For more information, including a list of all the 2017 Obie Award winners, click here.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Aileene Pérez and Héctor Luis Rivera, shown above, left to right, were featured in the Arte NY blog, where her starring in the titular role of the Teatro Experimental Blue Amigos (TEBA) production of Mirandolina (La posadera), directed by him, was noted. The play will be presented in June as part of the seventh annual Festival de Teatro Latino Del Comisionado at the Teatro Rafael Villalona at El Comisionado Dominicano de Cultura en EEUU, located in Manhattan's Washington Heights neighborhood. To read the blog, which is in Spanish, click here.

Mônica Steuer, shown at right, starred in The Painter's Dream, a short film written by Fabián Zarta and directed by Paul Stancato. The film is currently in post-production.

Judy Torres will sing her freestyle dance music hits on Friday, June 23, 2017 at QXT's in Newark, New Jersey, and then on Friday, June 30, 2017 at the Freestyle Explosion (Summerstage Edition) concert at the Mount Airy Lodge Casino Resort in Mount Airy, Pennsylvania. For more information, click here and here, respectively.

The award-winning feature film 11:55 (written by Víctor Almanzar, Ari Issler, and Ben Snyder, and directed by Issler and Snyder) will be released in theaters in 11 cities in the United States of America and Canada (New York, New York; Los Angeles, California; Chicago, Illinois; Orlando, Florida; Philadelphia, Pennsylvania; Dallas, Texas; Denver, Colorado; San Francisco, California; Phoenix, Arizona; Boston, Massachusetts; Toronto, Ontario) on Friday, June 9, 2017. The film is produced by Danny Mendoza, Joshua Blum, Gia Walsh, Kara Baker, and Matthew Thurm; and co-stars Almanzar, former HOLA Awards honorees John Leguizamo and David Zayas, and Erick Betancourt. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

The Corezon production of Federico Roca's Seis (directed by Pablo Andrade, shown at right) won Best Production at the 2017 FuerzaFest LGBTQ+ Festival, which was produced by the Hispanic Federation and took place in May at the Julia De Burgos Performance and Arts Center in Manhattan's El Barrio neighborhood. Andrade also picked up a Best Director award and the production also picked up awards for Best Actor, Best Actress, Best Playwright (in a tie with Joselo Arroyo for his play Máscaras afuera, produced by Edna Lee Figueroa). For more information on the festival, click here.

Caridad de la Luz (also known by her nom de poésie et de musique La Bruja) recently performed at the Using Her Voice: A Performance event where she headlined alongside Mahogany L. Browne, Natalie Caro, Jane Gabriels, and Jess X. Snow. The event took place in May at Wave Hill, in the Riverdale area of The Bronx. For more information, click here. She will also be a special guest performer at the concert performance of Gilberto Velásquez (Don Sonero) on Sunday, May 27, 2017 at the West Gate Lounge in Nyack, New York. For more information, click here.

Cedric Leiba, Jr., shown at left, is co-starring in the Pregones-PRTT production of El Bolero Was My Downfall. Based on the Manuel Ramos Otero short story "Loca la de la locura", the piece was adapted and directed by Jorge B. Merced (who also stars), and will be presented in June at Pregones Theater, located in the Mott Haven section of the South Bronx. For more information, click here.

Gabriela García, Joseph Meléndez, Olga Merediz, Luis Salgado and Allison Strong are among the Broadway veterans who appear in the R.Evolución Latina webseries "Faces of Broadway". To see the first two webisodes, click on the videos below.




If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?