|Fred Armisen and Horatio Sanz.|
Broadway Video plans to launch Más Mejor ("More Better") on Monday, January 11, 2016, with talent that so far includes sketch comedy troupe Room 28 and stand-up comic Gina Brillón, who in June performed on NBC's "Late Night with Seth Meyers".
Más Mejor will target young millennial Latinos, who increasingly are moving away from watching traditional TV. "They're much more digitally savvy than your average non-Latino," noted Britta von Schoeler, who will head up Más Mejor while remaining president of Broadway Video Enterprises, the production company's distribution and licensing arm.
For more information, read the Tim Baysinger article in Ad Week by clicking here.