Wednesday, September 30, 2015

Horatio Sanz and Fred Armisen Are Creating Más Mejor – A Digital Hub for Latino Comedy

Fred Armisen and Horatio Sanz.
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are 55 million Latinos, however, the amount of original content targeting the demographic is lagging. And comedy is one of the largest gaps, especially within the digital space. "There is no real hub for high-quality Latino comedy," noted "Saturday Night Live" alumnus Horatio Sanz. Along with former castmate and "Portlandia" star Fred Armisen, Sanz has signed on to groom emerging Latino comics for a new venture from Broadway Video, SNL creator Lorne Michaels' production outfit.

Broadway Video plans to launch Más Mejor ("More Better") on Monday, January 11, 2016, with talent that so far includes sketch comedy troupe Room 28 and stand-up comic Gina Brillón, who in June performed on NBC's "Late Night with Seth Meyers".

Más Mejor will target young millennial Latinos, who increasingly are moving away from watching traditional TV. "They're much more digitally savvy than your average non-Latino," noted Britta von Schoeler, who will head up Más Mejor while remaining president of Broadway Video Enterprises, the production company's distribution and licensing arm.

For more information, read the Tim Baysinger article in Ad Week by clicking here.

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