Hollywood has a new favorite filmgoer, and they’re going to change the whole industry. On Sunday at the Produced By Conference in Los Angeles, a panel of cinema experts declared that Hispanic audiences are their new key demographic. “Hispanic audiences are far and away the most important consumers at our cinemas,” said John Fithian, head of the National Association of Theatre Owners, according to a recap of the event on Deadline.
Michelle Rodríguez of the
Fast and Furious film franchise.
Check out the blog by Gwynne Watkins of Yahoo! Movies to find out more on how the Latino/Hispanic audience is now in the driver's seat when it comes to seeing films in movie theaters by clicking here.