Banner Ads Now Available on HOLA Website

Wanna promote your upcoming stage production? Your upcoming film screening? Your upcoming special event?

HOLA members often get publicity in our Members in Performance page, but what if you could promote on our main homepage, or in our directory (The HOLA Pages), where more people can see your ad?

What if you had a project with no HOLA members that you wanted to promote?

What if you wanted to promote something that wasn’t a show (like your production company itself or a new website)?

Now you can do so by BUYING A BANNER AD on the HOLA website.

Banner ads come in half-page and full-page sizes and can be on the HOLA website for one week, two weeks, three weeks or a whole month. HOLA can also link your ad to a particular website at no additional cost.

Prices on the banner ads are affordable. Also, not-for-profit organizations receive a 10% discount on ad prices.

The HOLA website receives thousands of visits each month. The HOLA website is viewed by many professionals in the industry and is a unique way of reaching the Latino/Hispanic and mainstream audiences, which make buying a banner ad a smart investment for you.

Wanna buy a banner ad? Call (212) 253-1015 or (888) 624-HOLA or e-mail us for prices and ad dimensions.

HOLA Regional Membership Available For Those Outside New York Metropolitan Area

If you are an actor who lives in an area of the U.S. outside of the New York metropolitan area, New Jersey or Connecticut (HOLA's programming and administrative headquarters region), HOLA is proud to announce its Regional Membership level - for only $65 (versus a $125 regular NYC region membership price) for one full year!

As an HOLA Regional Member, you'll be entitled to the following member benefits:

• Your headshot, resume, reel and voiceover demo*  showcased on the HOLA Pages, the internet's only concentrated source of Latino acting talent. The directory is a trusted resource for casting directors, producers and talent agents receiving, on average, over 5,000 visits per month. (* There is an additional charge of $15 for adding your voiceover demo.)

• Your performances listed and promoted via HOLA's website and social media pages (Facebook and Twitter) that reaches thousands of people in the entertainment industry.

• Casting notices that will alert you to employment opportunities tailored to the Latino actor.

• Advocacy to combat stereotypes of the Latino/Hispanic community in media and entertainment as well as the opportunity to join in solidarity with the Latino/Hispanic acting community.


Application for regional memberships accepted by telephone order only. Call HOLA toll free at (888) 524-HOLA or (888) 524-4652. (VISA, MasterCard and American Express accepted.) Please submit your headshot (in .jpg format) and resume in a Word document or in Portable Data Format (.doc or .docx; or .pdf) via e-mail to HOLA.

Why Join HOLA? Frequently Asked Questions (FAQs) About HOLA

WHY JOIN HOLA?

Frequently Asked Questions

• Is HOLA an agency or management company?

No. While we work similarly to an agency or an artist management company, we do a lot more. In essence, HOLA is a membership organization, a not-for-profit arts service and advocacy organization that offers jobs and casting opportunities, workshops and seminars and special events to its membership.

• Does one have to audition for HOLA?

No. HOLA is a membership organization. Just pay the annual membership and you become an HOLA member.

• I am a new actor. Does HOLA apply to me? (Or conversely, I have a fair amount of experience. How does HOLA apply to me?)

HOLA members range from the beginner to the established and everywhere in between. HOLA will apply to you at every stage of your career.

• Do I have to speak Spanish (or Portuguese) to be an HOLA member?

No. HOLA members speak English only, Spanish only, or both languages fluently. Our Brazilian members speak Portuguese as well as English. There is no requirement for any member to speak Spanish (or Portuguese) to be an HOLA member.

• What kind of casting notices do you receive?

HOLA receives all kinds of casting notices— from union and nonunion, through the disciplines of film, television, theater and voiceover. The majority of our notices are distributed to our membership. There are some instances, whether because of short notice or because of the search for something very specific, that HOLA makes referrals to certain talent.

• I have signed representation. Would that be in conflict with HOLA?

No. In fact, we would put your signed representative’s name and number on your online profile. It would be another way to promote yourself without conflict.

• If I book a job through HOLA, do I owe you a commission?

No. We are not an agency or artist management company. You are under no obligation to give us a commission. (But if you want to show your appreciation with a donation, we’ll be forced to take it, I suppose.)

• I am in the process of getting my citizenship. Could I still join HOLA?

Yes. As long as you can legally work in the U.S., you can join HOLA.

• Does HOLA have a social media presence?

Yes. We are on Facebook, Twitter and have our own channel on YouTube. In addition, we are on Wikipedia and have our own blog, titled El Blog de HOLA.

• What if I am not an actor but I like what you do?

You could support HOLA by becoming a Friend of HOLA and donating to the organization. If you are a producer or director, a Friend of HOLA donation allow us to promote your productions!

All About Becoming an HOLA Member or A Friend of HOLA

Wanna be an HOLA member? Wanna know more about HOLA first?

HOLA is a not-for-profit arts service and advocacy organization founded in 1975.

HOLA members get their headshots and resumes on our web directory. In addition, HOLA receives casting notices from various sources that we pass on to our members (or in specific cases, help refer actors to the casting director).

HOLA offers low-cost workshops and seminars, professional counseling, special events and networking activities. We also produce the HOLA Awards which honor outstanding achievement by Latinos in entertainment.

HOLA has a Facebook page and a Twitter page in addition to this blog (imaginatively titled El Blog De HOLA). Whenever a member is doing a project, we can promote via e-mails we send out, through our Members in Performance page on the website or in El Blog on our HOLA Member Bochinche column (only good bochinche, never bad bochinche). It functions as another outlet to promote your work. HOLA is also on YouTube and on Wikipedia.

What if you are not an actor? You can support HOLA by being a Friend of HOLA. For more information, click here.

To become an HOLA member online (New York metropolitan area), fill out the member application form here.

To become an HOLA member (and you don't live within the NYC metropolitan area), call (212) 253-1015 or (888) 624-HOLA and inquire about our Regional Membership.

To become a Friend of HOLA, click here.

If you have any more questions, check out our FAQ (Frequently Asked Questions) page by clicking here.

We like to think of HOLA as "la comunidad del actor latino." We would love for you to be part of that community. 

Become an HOLA member.

Become a Friend of HOLA.

Ya es la hora.

Now is the time.

WELCOME NEW AND RETURNING MEMBERS – JANUARY AND FEBRUARY 2014

Below is a list of new (and returning) HOLA members who joined between January 1, 2014 and February 28, 2014. (Note that "returning members" refer to those members who have returned to HOLA after having their memberships expire for some time and do not  include renewing members.)

Top row, left to right: Karina Alós, Roy Arias; second row, left to right: Ricardo Birnbaum, María Cuartero; third row, left to right: Gabriel Lugo, Marilyn Mark; fourth row, left to right: Francisco Muñoz, Edvin Ortega; fifth row, left to right: María Peyramaure, Ileana Piñón; sixth row, left to right: Francisco Reyes, Kelsey Rodríguez; seventh row, left to right: Angie Sánchez, Jay Santiago; eighth row, left to right: Nolan Seda, Xabi Soret; ninth row, left to right: Lisann Valentín, Rhina Valentín; bottom row, left to right: Montserrat Vargas, Maritza Vives.

Why Rita Moreno Is Asking Hispanics to Support Their Artists

The door is open, but the door is not sufficiently open. We still have to push it. –Rita Moreno

The incomparable Rita Moreno.

Check out this blog in The Huffington Post on why icon Rita Moreno (one of 11 people to win the EGOT-- the Emmy, the Grammy, the Oscar and the Tony awards) says we should support Hispanic artists by clicking here.

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Alberto Bonilla, shown at right, was featured in an article in AM New York, where it spoke of his helming a production of William Shakespeare's Richard III (produced by The Queens Players and running February and March at the Secret Theatre in the Long Island City neighborhood of Queens) and the production's costume designer, Sue Waller. To read the article, click on the photo of the article at above left. For more information on the production, click here.

José Antonio Melián can soon be seen in Marla and Her Prayers. Written by Kim Merrill and directed by Elysa Marden, the New Perspectives Theatre Company (NPTC) production will be presented in March at NPTC's eponymous space in the Fashion District of midtown Manhattan. For more information, click here. He will follow this up with a role in Raquel Almazán's play Café. He booked the role after seeing the casting in the daily announcements HOLA sends to its members and self-submitting. Directed by Elena Araoz, the production will be presented in April at Columbia Stages as part of its Columbia MFA Theatre program at Columbia University's Schapiro Theatre, located in the West Harlem/Manhattanville section of Manhattan. For more information on the production, click here or here.

Lisann Valentín is currently directing the short film One Quiet Night (which she also wrote).

Milena Dávila is part of the video cast of the production Philosophy for Gangsters. Written and directed by Liz and Barry Peak, the play started in February and runs through March at the Beckett Theatre at Theatre Row in the midtown Manhattan. For more information, click here.

If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

HOLA Member Bochinche

Bochinche refers to “gossip”. In this sense, we use it to mention HOLA members or Friends of HOLA who are getting acting, performance or similarly artistic gigs and/or recognition in the media. The names of HOLA members and Friends of HOLA are listed below in boldface. To see what other HOLA members are doing currently, click here.

Marilyn Mark, shown at right, is currently filming a lead role in the short film Sasquatch (written by Derek D'León and Charles Maye and directed by Alex Kazan) in Los Angeles, California.

El Grupo is presenting Los borrachos. The play by Franklin Domínguez will be directed by Fermín Suárez as part of the IV Festival de Teatro Hispano del Comisionado. The play stars Teresa Yenque, Suárez and George Bass and will take place in March at the Comisionado de Cultura Dominicana en EEUU, located in Manhattan's Washington Heights neighborhood. 

Also being presented at the IV Festival de Teatro Hispano del Comisionado will be the Jorge Dávila Vásquez-penned solo show Penélope. Directed by Iván L. Argudo, the play stars Yolanny Rodríguez and will be performed in March at the Comisionado de Cultura Dominicana en EEUU, located in Manhattan's Washington Heights neighborhood.

Juan Carlos Díaz booked a gig working a live entertainment/theater gig in Japan, which commences in April.

John Leguizamo, shown at left, will have his fifth comedy special aired on Home Box Office (HBO). Based on his smash self-penned solo show Ghetto Klown (directed by Fisher Stevens), which performed on Broadway and on tour (including in Colombia). It will premiere in March on HBO. In addition, he can be seen in Jon Favreau's upcoming film Chef and in the Ice Cube-Kevin Hart vehicle Ride Along, currently in theaters. For more information, click on the article in Latin Heat by clicking here. 

Luis Carlos de La Lombana can be seen starring in the upcoming film Monstruos de la electricidad (written and directed by Alberto Macasoli). The trailer for the Spaniard film can be seen below.



Michael Díaz (also known by his nom de comédie Juan Bago) is starring in the webseries "Studio Heads". Created by Díaz, Jaime Fernández and Anthony Palmini, the webseries follows self-proclaimed "internet sensation" Juan Bago and his associates as they create a production company. The first season of the webseries will air on Remezcla TV. (Lin-Manuel Miranda makes a guest starring appearance in one of the episodes.) For more information, click here or here or click on the teaser video below. (Note: slight adult language.)



If you are an HOLA member or a Friend of HOLA and want to submit a bochinche item, send us an e-mail. If you live in the New York metropolitan area and want to be an HOLA member, why not join? If you live outside the New York metropolitan area and want to be an HOLA member, you can find out more information on how to do so, by clicking here. If you are not a Friend of HOLA, why not become one?

Then and Now: 5 Big Changes in Demo Reels

Check out Rutta Putignano's blog in Backstage on the evolution of demo reels and what it is expected of them now by clicking here.