Monday, August 6, 2012

Networks Struggle to Appeal to Hispanics

Check out this article by Tanzina Vega and Bill Carter (the former is a previous HOLA Award winner) in The New York Times regarding how the major networks are trying to negotiate the balance between appealing to Hispanic audiences and not offending them with regards to sterotyping by clicking here.

At above right: Ed O'Neill and SofĂ­a Vergara, from left to right, in character as Jay Pritchett and Gloria Delgado-Pritchett in ABC's highly-rated sitcom "Modern Family." Photograph by Peter Hopper Stone/ABC.

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