Google Announces Plans for New Operating Structure, Will Become Part Of New Umbrella Company Named Alphabet

Google announced a corporate restructuring on Monday, forming an umbrella company called Alphabet and naming a new CEO to the core business of Google. Google co-founders Larry Page and Sergey Brin will run Alphabet– Page as CEO and Brin as president. Sundar Pichai is taking over as CEO of Google.

The company, which was founded in 1998 and went public in 2004, announced its new operating structure in a blog post on Monday called "G is for Google." 

Alphabet will operate as the parent company for a number of smaller companies, including Google, which will continue to focus on Internet products. Android, YouTube, search and ads will remain part of Google Inc. The Alphabet companies will retain their current leadership. 
Alphabet will continue to trade in the stock market under the GOOGL (GOOGL, Tech30) and GOOG (GOOG) ticker symbols when the change kicks in later this year.

There is a new website for Alphabet. It is abc.xyz. For more information, click here, here, or here.