El Rey Network and "From Dusk Till Dawn The Series", Both From Filmmaker/Producer Robert Rodríguez, To Premiere in December 2013

Coming on December 2013 is the long awaited launch of the Robert Rodríguez/FactoryMade Venture cable network El Rey Network. Originally geared towards English-speaking Latinos, the powers that be decided that they would widen their target market to include all millennials.

El Rey was one of the minority-owned networks that were guaranteed a national carriage deal on Comcast Corp. as part of the FCC’s conditions for approving the 2011 buyout of NBCUniversal. Earlier this year Univision announced they had made a strategic investment in the newbie cabler.

Initially, programming for El Rey will consist of a mix of reality, scripted action and animated series, movies, music and sports programming, with the first original series for the network announced last week, "From Dusk Till Dawn The Series". Acquired programming it is said to include a slate of movies and television shows selected by Rodríguez.

Rodríguez originally directed the "From Dusk Till Dawn The Series" adaptation of the 1996 cult film by the same name. The television series is currently shooting in Rodríguez’s hometown of Austin, Texas, and is expected to debut next month when the network launches.

For more information about El Rey Network, read the blog by Bel Hernández of Latin Heat by clicking here.

For more information about "From Dusk Till Dawn The Series", the television series adaptation of the Rodríguez-helmed film From Dusk Till Dawn, read the blog by Bel Hernández of Latin Heat by clicking here.