The Quest for the Latino/Hispanic Dollar

With more than 52 million of them and counting in the United States of America (or roughly 1/6 of the population), many businesses are working hard to appeal to the most rapidly growing demographic in the nation – Latinos/Hispanics.

Associated Press (AP) photo by
Felipe Dana.

• Check out this blog by Cristina Costantini of ABC News/Univision on 10 brands that is trying to capitalize on the Latino immigrant market by clicking here.

• Check out this blog by Glenn Llopis of Forbes on how America's corporations can no longer ignore marketing to U.S. Latinos/Hispanics by clicking here.

• Check out this blog also by Glenn Llopis of Forbes on how the U.S. Latino/Hispanic consumer buys products that empower their cultural relevancy by clicking here.